The copywriter kick-ass kickstart course

The Think

Lektion(er)

• How to write better
• May your reader guide you every letter of the way

The Ink

Lektion(er)

• How to hook your readers from the very beginning
• Long or short sentences
• Use real words
• Avoid clichés like the plague
• Write in an active voice
• Tell how you’ll change the world
• Ditch weakling verbs
• Make the headline count
• The magic of metaphores

The Edit

Lektion(er)

• Avoid writing by committee
• Find a writing buddy, join a writing community, or hire a great editor